Public relations as element of municipal physical culture and sports sector innovation management system

Фотографии: 

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Teoriya i praktika fizicheskoy kultury №12 2016,  pp. 3-5

UDC 796:002

E.A. Kalieva1
Associate Professor, PhD E.V. Khromin2
Professor, Dr.Hab. E.A. Korotkova3
A.S. Yakovlev2
1Tyumen Municipal Multisport Centre, Tyumen
2Sports and Youth Policy Department of the Tyumen Municipal Government
3Tyumen State University, Tyumen

e-mail: kolychevav@tyumen-city.ru

The article explores practical experience of the PR activity of the Information Analysis Department of the Tyumen Municipal Multisport Centre, the activity being designed to integrate operations of the municipal sports-and-youth policies implementing institutions, the Sports and Youth Policy Department of the Tyumen Municipal Government and Physical Culture Institute under Tyumen State University. Due theoretical grounds will be put in place to help the PR activity evolve into a key element of the municipal physical culture and sports sector innovation management system, and it will, in its turn, facilitate further innovation process that is referred to as a top priority objective of the National Physical Culture and Sports Sector Development Strategy of the Russian Federation for the period up to 2020.

Keywords: PR, communication management, system innovation, innovation model.

References

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Received  06.10.2016 г.