Dr.Hab., Professor V.P. Guba^{1, 2}
PhD, Associate Professor R.V. Belyutin²
Dr.Med., Professor E.E. Achkasov^3
1Russian State University of Physical Culture, Sports, Youth and Tourism (SCOLIPE), Moscow
²Smolensk State University, Smolensk
³I.M. Sechenov First Moscow State Medical University of Russia (Sechenov University), Moscow

Objective of the study was to analyze the contents of the narratives (in German, English, Polish, Italian and other languages) devoted to the sports-specific discourse and expansion on the coronavirus topic in different aspects.
Methods and structure of the study. The methodological basis for the study involved system description of the factual material (more than a hundred sources, including interviews with the athletes, coaches, managers, and sports experts, blogs, sports fans' diaries, contributions of the representatives from academia, etc.) based on the cognitive and discourse analysis of the selected contexts. The study aims at the identification of the current markers and projections of introspection of the discourse participants belonging to a different culture on the organization of own (first and foremost) professional activities in a new environment, in terms of new challenges and threats.
Results of the study and conclusions. The article is devoted to the analysis of COVID-19 as a new reality of sports-specific discourse in different countries (Russia, Germany, Austria, Poland, Italy, France, etc.), the way it influences the order of discourse organization, as well as the cognitive, emotional, social, professional, communicative and other activities of the subjects of sports activity. The results of the study, newly emerged experience and practices are focused on a deeper understanding of the problem of the sports-specific discourse, identification of the points of bifurcation triggered by the crisis, and promotion of the search for solutions to the identified dissonance.

Keywords: coronavirus, new reality, sports-specific discourse, communication in sports.

References

1. Gumbrecht H.U. Pokhvala krasote sporta [Praise to beauty of sports]. Transl. from Engl. V. Feshchenko. M.: Novoe literaturnoe obozrenie, 2009. 176 p.
2. Zilbert B.A., Zilber B.A.. Sportivny diskurs: bazovyie ponyatiya i kategorii; issledovatelskie zadachi [Sports discourse: basic concepts and categories; research tasks]. Yazyk, soznanie, kommunikatsiya [Language, consciousness, communication]. M., 2001. no. 17. pp. 45-55.
3. Kildyushov O.V. Sport v sotsiologicheskoy perspektive [Sport in sociological perspective]. Sotsiologiya sporta. 2018. No. 2. pp. 8-23.
4. Lubysheva L.I. et al. Sportizatsiya v sisteme fizicheskogo vospitaniya: ot nauchnoy idei k innovatsionnoy praktike [Sportization in physical education system: from scientific idea to innovative practice]. M.: Teoriya i praktika fizicheskoy kultury i sporta publ., 2017.200 p.
5. Heizinga J. Homo ludens. Chelovek igrayushchiy [Homo ludens. Playing person]. St. Petersburg: I. Limbah publ., 2011. 416 p.
6. Gebauer G. Man muss den Fußball vom hohen Sockel holen (https://www.blick.ch/sport/sportphilosoph-gebauer-ueber-den-sport-nach-d...)/
7. Heil J. Die Rhetorik des Spitzensports. Berlin. Boston: Walter de Gruyter Verlag, 2012. 281 p.
8. https://www.dosb.de/sonderseiten/news/news-detail/news/sportvereine-sind...
9. https://www.msn.com/de-de/sport/other/basketball-nationalspielerin-katha...
10. https://www.spiegel.de/sport/fussball/dfl-beraet-ueber-bundesliga-ohne-z...
11. https://www.slate.com /culture 2020/03/akil-mitchell-coronavirus-italy-bassketball-no-fans.
12. https://www.blick.ch/sport/sportphilosoph-gebauer-ueber-den-sport-nach-d...
13. https://www.sport1.de/olympia/2020/03/olympia-und-corona-doping-experte-...
14. https://www.spiegel.de/sport/tour-de-france-was-das-radsport-event-fuer-...
15. https://www.schwatzgelb.de/artikel/2020/unsa-senf/ich-freue-mich-auf-den...
16. https://www.faz.net/aktuell/sport/fussball/bundesliga/corona-das-bemerke...
17. 17.https://matchtv.ru/olimpijskije_igry/matchtvnews_NI1173939_Khotelos_by_c...
18. https://www.kommersant.ru/doc/4289827