Ya.O. Zakhar'ev, postgraduate
Institute of Oriental Studies of RAS, Moscow

Key words: Chinese community of SEA, fitness industry in SEA, PRC pharmaceutical product, tourist zones of SEA, athletes of Chinese extraction, PRC, SEA, Chinese community business, fitness.
Nowadays in conditions of economic crisis representatives of the national business elite are interested in optimizing the profit from their business. Fitness industry is among the most profitable ones for such kind of activity, being invested by representatives of the business elite of various countries. Business communities of national minorities are also interested in development of this industry. The influence of the Chinese community of South-East Asia (SEA) in the sphere of development of fitness-industry in the region in the early ХХI century is one of such examples.
The purpose of the study was to show the impact of the Chinese community on the fitness industry in SEA in the early ХХI century in view of specifics of business administration and the geographical principle of development of the industry in the region.
The Chinese community of the countries of SEA has substantial financial, social and media resources to develop the fitness-industry in the region.
The key principles of the Chinese business community of the countries of SEA in development of the fitness-industry of the region are the principles of benefit, available relevant infrastructure, client base to warrant within short or medium time periods.
Chinese minorities of the region have big perspectives of further development of this niche in economy, for development of this business in the tourist regions of the countries of SEA returns regular interest.

References

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