Dr. Hab., Professor G.N. Golubeva¹
Dr. Hab., Professor N.I. Dvorkina²
PhD, Associate Professor E.V. Starkova³
Dr. Hab., Professor N.V. Peshkova^4
1Volga Region State University of Physical Culture, Sports and Tourism, Kazan
²Kuban State University of Education, Sport and Tourism, Krasnodar
³Perm State Humanitarian Pedagogical University, Perm
⁴Surgut State University, Surgut

Objective of the study was to analyze changes in fitness trends in Russia and the world over 2 years.
Methods and structure of the study. Based on expert analysis, a survey was prepared in Google forms, including 50 fitness trends (one question - your answer), from which it was necessary to select 20 trends, rank them from first to twentieth. The forms were received by 963 respondents of the Russian Federation (18 years and older), 350 people answered the questions. In addition to fitness trends, the survey took into account the city of residence, type of professional activity.
Results and conclusions. Twenty fitness trends for 2024 have been identified, 50% of which are new: functional training; outdoor training; group training; online training; personal training; yoga; wearable technologies; dance training; Pilates; fitness in parks; healthy lifestyle at work; fitness travel; regular walking; circuit training; foam rolling; home gyms; fitness marathons; fitness on the go/side workout; cycling, rollerblading; crossfit. It was revealed that the transformation of fitness trends in 2024 affected both the content and quantitative indicators compared to the trends of 2023: the number of coincidences of trends in content in the Russian Federation was 50%, in the world ranking – 65%; The number of new trends in the Russian Federation is 50%, including: fitness in parks, fitness travel, regular walking, cycling and rollerblading, home gyms, fitness travel, dance training, Pilates, group training, online training; the number of new trends in the world ranking is 35%, the main ones are: data-driven learning technology, youth sports development, mental health exercises, individual training.

Keywords: fitness trends, transformation, experts, global trends.

References

1. Golubeva, G. N., Dvorkina, N. I., & Kravchuk, T. A. (2023). Analiz fitnes-trendov v Rossii i mire [Analysis of fitness trends in Russia and the world]. Fizicheskoye vospitaniye i sportivnaya trenirovka, 3(45), 15–19.
2. Golubeva, G. N., & Golubev, A. I. (2021). Metod poputnoy trenirovki – «Fitnes na khodu» – kak sovremennaya tekhnologiya samomenedzhmenta [Method of passing training – «Fitness on the go» – as a modern technology of self-management]. Nauka i sport: sovremennyye tendentsii, 9(2), 48–53.
3. Newsome, A. M., Reed, R., Sansone, J., Batrakoulis, A., McAvoy, C., & Parrott, M. (2024). 2024 ACSM Worldwide Fitness Trends: Future Directions of the Health and Fitness Industry. ACSM's Health & Fitness Journal, 28(1), 14–26. Retrieved from https://journals.lww.com/acsm-healthfitness/fulltext/2024/01000/2024_acs...
4. Thompson, W. R. (2023). Worldwide Survey of Fitness Trends for 2023. ACSM's Health & Fitness Journal, 27(1), 9–18. Retrieved from https://www.researchgate.net/publication/366774509_Worldwide_Survey_of_F...