The popularity of winter sports in Russia according to television broadcasts of the 2018 and 2022 Olympic Winter Games

ˑ: 

PhD, Associate Professor A.V. Shvetsov1
PhD, Associate Professor I.L. Dimitrov2
PhD, Associate Professor I.S. Polyanskaya2
1Financial University under the Government of the Russian Federation, Moscow
2Moscow State Academy of Physical Education, Malakhovka, Moscow Region

Objective of the study was to identify the most popular winter sports in Russia based on television broadcasts of the 2018 and 2022 Olympic Winter Games. on public Russian state television channels.
Methods and structure of the study.  The study included an analysis and synthesis of data from specialized and scientific-methodological literature, as well as a comparison of the main indicators of sports television broadcasts.
Results and conclusions.  Largely thanks to the interaction of the International Olympic Committee (IOC) with television, the Olympic Games (OG) have become the main sporting event in the world and a global phenomenon, and television has become one of the key partners of sports, providing its financing by purchasing rights to television broadcasts and displaying television advertising of sponsors, providing financial support to sports. Athletes of the USSR, and then Russia, won more than 80% of all medals won at the Olympic Winter Games (OSG) in competitions in cross-country skiing, speed skating, figure skating, biathlon and hockey. It has been established that it is competitions in these sports that have the highest ratings and arouse increased interest among television viewers on state Russian television channels when broadcasting the 2018 and 2022 Olympic Winter Games.

Keywords: winter sports, Olympic winter games, Russian television, TV broadcast ratings.

References

  1. Olimpiyskaya khartiya (v deystvii s 8 iyulya 2011 g.) [Olympic Charter (in force since July 8, 2011)]. MOK. [transl.]. M., 2012. 54 p.
  2. Penya E.F. Upravleniye pravami na translyatsiyu Olimpiyskikh igr: istoricheskiy podkhod [Managing rights to broadcast the Olympic Games: a historical approach]. Vestnik Rossiyskogo Mezhdunarodnogo Olimpiyskogo Universiteta. 2015. No. 1 (14). pp. 38-49.
  3. Platonov V.N., Guskov S.I. Olimpiyskiy sport [Olympic sport]. Textbook [in 2 books]. Book 1. Kiyev: «Olimpiyskaya literatura» publ., 1994. 496 p.
  4. Pochinkin A.V. Stanovleniye i razvitiye professionalnogo kommercheskogo sporta v Rossii [Formation and development of professional commercial sports in Russia]. M.: «Sovetskiy sport» publ., 2006. 216 p.
  5. Shvetsov A.V., Nikishin I.V. Biatlon i lyzhnyye gonki na rossiyskom televidenii v sezone 2019/2020 [Biathlon and cross-country skiing on Russian television in the 2019/2020 season]. Vestnik sportivnoy nauki. 2020. No. 6. pp. 82-85.
  6. Mediaskop [Mediascope]. Available at: https://mediascope.net