PhD S.G. Fomin¹
PhD A.V. Kireeva²
PhD, Associate Professor I.V. Antipenkova²
PhD, Associate Professor A.V. Mazurina^2
1Center for Modern Sports Technologies of Rosenergoatom Concern, Moscow
²Smolensk State University of Sports, Smolensk

Objective of the study was to establish trends and prospects for the development of corporate sports in the Russian Federation.
Methods and structure of the study. For a review on the topic, the concepts of development of physical culture and recreation and sports and mass work of «Rosenergoatom Concern» JSC, ANO «Center for Modern Sports Technologies of Rosenergoatom Concern», etc. were analyzed.
Results and conclusions. As a result of studying the experience of organizing corporate sports at «Rosenergoatom Concern» JSC and the activities of the «Center for Modern Sports Technologies of Rosenergoatom Concern», corporate sports development trends have been identified, such as the interaction of corporations with sports federations, the expansion of sports cultivated in companies, involvement in corporate sports of employees with different levels of physical fitness, digitalization of corporate sports, development of rating systems to increase the motivation of employees to engage in corporate sports. The authors emphasize that the identified trends determine the success of the development of corporate sports in the Russian Federation. The prospect of development of corporate sports lies in the involvement of regional enterprises and organizations in this process.

Keywords: corporate sport, working age population, systematic physical culture trainings, healthy lifestyle, corporate culture.

References

1. Dvorkina N.I., Kireeva A.V., Antipenkova I.V., Mazurina A.V. Primenenie sovremennyh informacionno-tehnicheskih sredstv v organizacii fizkulturno-ozdorovitelnoy dejatelnosti vzroslogo naseleniya [Role of modern information technology means in health and fitness activities of adult population]. Teoriya i praktika fiz. kultury. 2020. No. 12. pp. 102-104.
2. Lubysheva L.I. Cifrovaja transformaciya korporativnogo sporta [Digital transformation of corporate sports]. Teoriya i praktika fiz. kultury. 2020. No. 12. p. 103.
3. Pasport nacionalnogo proekta «Sozdanie dlya vseh kategory i grupp naseleniya uslovii dlya zanyatiy fizicheskoy kulturoy i sportom, massovym sportom, v tom chisle povyshenie urovnja obespechennosti naseleniya obektami sporta i podgotovka sportivnogo rezerva», utverzhdennogo protokolom zasedanija proektnogo komiteta po nacionalnomu proektu «Demografiyа» ot 14 dekabrja 2018 g. №3 [Passport of the national project «Creation of categories for all groups and environmental objects for physical culture and sports, including increasing the level of provision of sports facilities and the preparation of a sports reserve» meeting of the minutes of the meeting of the project committee to capture the «Demography» project dated December 14, 2018]. Available at: https://minsport.gov.ru (date of access: 06.04.2022).
4. Federalny zakon o vnesenii izmeneniy v Federalnyj zakon «O fizicheskoj kulture i sporte v Rossijskoj Federacii» №273-FZ ot 31 ijulja 2020 g [Federal Law on Amendments to the Federal Law «On Physical Culture and Sports in the Russian Federation» No. 273-FZ dated July 31, 2020]. Available at: http://www.consultant.ru/document/cons_doc_LAW_358741 (date of access: 08.12.2021).