Dr. Hab., Professor V.G. Tyutyukov¹
PhD, Associate Professor A.L. Kramarenko¹
Postgraduate student A.V. Ivanov¹
PhD, Associate Professor P.V. Borodin^2
1Far Eastern State Academy of Physical Culture, Khabarovsk
²Far-East State Medical University, Khabarovsk

Objective of the study was todetermine the profile of corporate culture, which is characteristic of a peripheral educational organization of higher education (EOHE) with a physical education orientation and to establish trends in achieving its preferred configuration.
Methods and structure of the study. The scientific work was carried out using the OSAI methodology proposed by K. Cameron and R. Quinn (USA), which allows you to determine the profile of the corporate culture of an organization as a sum of its main types: "clan", "adhocracy", "market", "hierarchy" in the existing and desired projections. The data obtained are compared with the averaged profiles of the corporate culture of higher education institutions (EOHE) in Russia, Europe and the USA, which makes it possible to determine the strategy for the formation of this cultural phenomenon in the academy. The object of the study was the cultural space of the EOHE of a physical culture profile.
Results and conclusions. The subject area of ​​the study was a methodology that allows obtaining the value judgments of the respondents (pedagogical workers and workers of support services), on the basis of which both the existing type of corporate culture of EOHE and the strategic (preferred) one are established. The study of the problems of corporate culture EOHE in general was carried out in accordance with the methodological theory of structural and functional analysis (abstract theory of social systems by T. Parsons), which makes it possible to identify the necessary and sufficient conditions for the introduction of an appropriate typology of values ​​and norms in the process of functioning of a social system.

Keywords: corporate culture, OSAI methodology, types and profile of corporate culture, academy of physical culture.

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