University students’ demand for recreational sports services: survey in Russia and Belarus

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PhD, Associate Professor L.D. Torosyan1
PhD, Associate Professor S.L. Volodkovich2
PhD I.L. Yarchak1
1Plekhanov Russian University of Economics, Moscow
2Pavel Sukhoi Gomel State Technical University of Gomel, Gomel, Belarus

Objective of the study was to survey the university students’ demand for recreational sports services in Russia and Belarus.
Methods and structure of the study. We sampled for the recreational sports services demand profiling questionnaire survey students of economic and engineering departments at Pavel Sukhoi Gomel State Technical University of Gomel and Plekhanov Russian University of Economics (n= 504, 372 males and 132 females).
Results and conclusion. The sample unanimously mentioned the need for facilitating conditions, modern technical equipment in fitness clubs as factors of influence on their motivations, with the training service pricing policies ranked among the key factors for choosing a fitness center. The sample emphasized the need for the academic physical education service being improved to cultivate due health values and priorities for the lifelong trainings.

Keywords: recreational sports services, students, health, marketing research.

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