PhD, Associate Professor D.Yu. Narkhov¹
PhD, Associate Professor E.N. Narkhova^1
1Ural Federal University named after the first President of Russia B.N. Yeltsin, Yekaterinburg

Objective of the study was to determine the level of motivation of young people and individual activity vectors in the field of physical education, sports and healthy way of life as part of the federal grant campaigns acting as a social investment technology.
Methods and structure of the study. The study included an analysis of the documents and information materials of the Federal Agency for Youth Affairs "Russian Youth" (information for participants of grant competitions, information for experts, orders concerning grant competition winners, information about the most successful practices), and content-analysis of applications for participation in university competitions from private individuals selected for expert evaluation.
Results and conclusions. It is noted that the degree of involvement and the quality of grant support requests serve as an indirect indicator of the level of formation of the appropriate environment and level of young people’s motivation for physical education and sports activities, and that the project content reveals the most in-demand project forms. The successful project drafts and the size of grant support were shown.
The authors conclude that the technology of grant support of socially significant initiatives of youth and students is an effective way to protect their health: along with the federal and regional programs of development of the physical education and sports sector implemented by the Ministry of Sports. Young people are actively involved in the development of the physical education and sports infrastructure, holding sports events, and the development of new types of physical education and sports activities that meet the youth interests.
At the same time, grant support makes it possible to clearly identify the geography of social initiatives, compare the data to the materials of the relevant authorities, and thus clarify the level of development of popular and accessible sports in the regions.

Keywords: social initiative, youth, students, sports, physical culture, grant support, state youth policy.

References

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